Romeo y Julieta, one of the most revered and enduring names in premium cigars, marks its 150th anniversary this year. Founded in 1875, the brand has captivated cigar enthusiasts worldwide, securing its place as one of the most iconic and beloved cigars. In the United States, this iconic brand is owned and distributed by Altadis U.S.A., which continues the dedication to craftsmanship, passion, and innovation that has shaped the cigar industry for over a century and a half.
“Celebrating 150 years is a moment of immense pride for all of us,” said Davide Moro, CEO of Altadis U.S.A. “This milestone honors the generations of individuals who have contributed to this journey—from farmers and rollers to retailers and our loyal consumers. It also marks the beginning of an exciting year-long celebration for this iconic brand.”
Oliver Hyams, Vice President of Marketing at Altadis U.S.A., stated, “2025 marks a pivotal year for Romeo y Julieta. To honor this 150-year milestone, we will feature a series of strategic releases and exclusive events that highlight the brand’s and our vision for the future. We are excited to bring our consumers along for this exceptional journey and look forward to sharing what’s ahead for Romeo y Julieta.”
The wrapper of the cigar is Ecuadorian Sumatra, which has been grown and fermented by A.J. Fernandez. The binder is San Andrés tobacco sourced from the Turrent family. For the fillers, Peruvian and Honduran tobacco, cultivated by the Plasencia family is used. Additionally, the Dominican filler tobacco is sourced from José Mendez & Co.
These cigars are produced in the Dominican Republic at the company’s signature factory, Tabacalera de Garcia. They are available in three sizes:
- Balconet: 54 x 152 mm (6″) – $27
- Crescendo: 50 x 178 mm (7″) – $28
- Prologue: 50 x 127 mm (5″) – $25
All sizes are packaged in decorative 16-count boxes made specifically for this release.