Oettinger Davidoff concluded its 150-year jubilee in 2025 with solid financial results despite geopolitical challenges, achieving a sales turnover of CHF 545.3 million, up 2.5% in real terms. The own-brand cigar segment performed well, with Davidoff sales increasing by 2.4% and Zino seeing remarkable growth at 16.1%. Production of handmade cigars reached 36.6 million, reflecting a 4.9% year-over-year adjustment.
CEO Beat Hauenstein praised the resilience of his teams and emphasized a commitment to maintaining quality while expanding market share. Investments in Davidoff and Zino brands, along with a global retail network, included renovations and openings of flagship stores in Basel and New York City. In total, seven new stores opened in 2025, with plans for nine more and five renovations in 2026.
The company continued its innovation trajectory with several product launches in 2025, including special editions for its anniversary. Further investment in the manufacturing capabilities in the Dominican Republic and Honduras supports their “crop to shop” philosophy.
Oettinger Davidoff is also enhancing its social responsibility framework, focusing on Human Rights Due Diligence and modernizing working conditions at its manufacturing sites. The Aspire727 strategy underpins future growth, reflecting the company’s commitment to operational excellence and sustainability.