La Aurora USA, LLC has launched La Aurora Fuerte Sol, the inaugural edition of the Family Creed Series. Just as the sun symbolizes power and endurance, “Fuerte Sol” embodies the strength and resilience rooted in the León family values. The León Family, the founders of La Aurora cigars, has established a legacy founded on their unwavering commitment to quality, craftsmanship, and tradition. This dedication is reflected in the León Family Creed, a set of principles that continues to guide every member of the family. Each blend in this series is named directly after the Family Creed.
“The Family Creed Series represents a fresh commitment to the U.S. market as we continue to innovate, listen to our consumers, and uphold the Family Creed that has shaped our business for decades,” said Guillermo León, President of La Aurora. “To honor our family creed, we are launching a new line of cigar blends that encapsulates the essence of our legacy. This collection is not just a tribute to our past; it is a vision for our future—crafted with precision, sourced from the finest tobaccos, and blended to meet the tastes of the modern connoisseur while respecting tradition. Innovation and persistence were essential to this creation, as we refined every detail to ensure a cigar that reflects both heritage and progress. Through this line, we are not just offering a product; we are shaping our company’s future, proving that legacy is not about remaining static but about continuously setting new standards for excellence.”
The La Aurora Family Creed Series Fuerte Sol will be available to the public in two formats: Box-Pressed Robusto (50 x 127 mm – 5 inches) and Box-Pressed Toro (54 x 146 mm – 5¾ inches). A third format, Box-Pressed Gran Toro (58 x 152 mm – 6 inches), is slated for release in the fourth quarter of 2025.
Fuerte Sol features a blend of Pennsylvania, Dominican Republic, and Nicaraguan filler tobaccos wrapped in a dark, oily Mexican San Andrés wrapper and a Nicaraguan binder.
Available in dress boxes of 20 handmade cigars, this first edition of the Family Creed Series will begin shipping to retailers in early May. The suggested retail prices are as follows: Box-Pressed Robusto – $310 per box or $15.50 per cigar; Box-Pressed Toro – $360 per box or $18.00 per cigar; and for the forthcoming Box-Pressed Gran Toro in Q4 2025 – $370 per box or $18.50 per cigar.