After nearly six decades of an impressive journey in the United States, Joya de Nicaragua is taking an important step forward. Starting January 1, 2026, the company will manage the distribution of its products in the U.S. directly through a newly established entity. It marks the beginning of a new era, built on over 17 years of collaboration with Drew Estate, a trusted partner and dear friend throughout much of our journey.
“This transition is not the end of a relationship; it is the natural evolution of one,” said Dr. Alejandro Martínez Cuenca, Chairman of Joya de Nicaragua. “We are standing on the shoulders of a friendship that has helped shape who we are today. This evolution is not about a change in philosophy—it’s about taking ownership of the path ahead. It reflects the brand’s belief that excellence is not a destination, but a journey—one shared with those who appreciate authenticity, seek meaningful experiences, and value the finer things in life without the need for extravagance. I thank Jonathan, Glenn, and the entire Drew Estate team for being part of our story.”
“Joya de Nicaragua has played a meaningful role in my life since 1998, long before the start of our distribution arrangement 17 years ago,” stated Jonathan Drew Sann, founder and president of Drew Estate. “When the entire Drew Estate factory was just a small, homegrown group of six of us in Estelí Central, we looked up to Joya de Nicaragua as a shining example of conviction, principle, and individuality. Their dedication to supporting their staff, Nicaraguan brothers and sisters who loyally uphold the brand, was inspiring. It was as easy to fall in love with the Joya family as it was to fall in love with Nicaragua itself: complex, beautiful, mysterious, and serious. Joya is Nicaragua, and Nicaragua is Joya. The admiration that each of us at Drew Estate feels for the Martínez family and our Joya family is extraordinary and will never change.”
As Joya de Nicaragua prepares to take the lead in its U.S. distribution, the company will share additional details with retailers, partners, and cigar lovers in the months ahead. In the meantime, trade partners can continue to acquire Joya de Nicaragua’s products as usual through their trusted Drew Estate representatives.