Habanos, S.A., through its exclusive distributor for Bulgaria, Kaliman Caribe, presented in Sofia a new Limited Edition of the prestigious Hoyo de Monterrey brand, the Monterreyes No. 4 vitola. In a unique atmosphere between the Vitosha Mountain and the Iskar River, the Bulgarian capital witnessed an evening with live music, and dance shows. A select group of 500 guests from Albania, Armenia, Croatia, Cuba, United Arab Emirates, Greece, Irland, Kosovo, North Macedonia, Serbia, Switzerland, and the United Kingdom were the first to discover and taste the new vitola that owes its name to the plantation of the same name, from the Vuelta Abajo region in the Pinar del Río.
For the second time, this territory is hosting the worldwide launch of a limited edition. In this regard, Jorge Pérez Martell and José María López Inchaurbe, commercial vice-president and Development vice-president, respectively, of Habanos, S.A. explained in a video broadcast during the event that: “Bulgaria is a very important market for Habanos, S.A. and we are proud to be able to present this launch together with Kaliman Caribe. The Bulgarian aficionado is a great lover of the Hoyo de Monterrey brand and Habanos of such exclusive specialties as limited editions. We are sure that not only in Bulgaria, but all over the world, they will welcome this long-awaited limited edition with great enthusiasm.”
This new vitola, which measures 55 x 145 mm (5 7/10″) is the seventh limited edition of the brand since the launch of the Epicure Especial´s vitola in 2004. Monterreyes No. 4 vitola existed in the 1960s and is now reintroduced in a trendy format, which has the factory name Maravillas No. 4.