For the eighth consecutive year, Davidoff celebrates the Chinese New Year by releasing a limited edition, this year it is the turn of the Year of the Rat.
2020 marks the Year of the Rat, a zodiac that is characterized by luck and wealth and known for its immense sympathy and gift of intuition. Bright, optimistic and energetic, those born in the year of the Rat reward those who listen to their words.
The 2020 collection is not limited to cigars but also includes a pipe, its tobacco and accessories are for both cigar and pipe enthusiasts.
The new Toro sized cigar is rolled in a Ecuador Habano wrapper, a Nicaraguan binder and Dominican fillers.
The packaging re-proposes the consolidated image of the previous years. Red background, golden writings and a simple stylized, but at the same time, sophisticated icon representing a Rat.
Available from November 2019 on, Year of the Rat will be produced in limited quantities of only 10,000 pieces that can be purchased worldwide. Each box will contain 10 cigars.