AVO Cigars has launched the AVO EXPRESIVO line and unveiled a global rebranding at the PCA 2026 Trade Show in New Orleans. This new line features a multi-terroir blend with a fuller flavor profile and is available in three sizes:

• Churchill: 48 x 178 mm (7”)
• Robusto: 52 x 127 mm (5”)
• Toro: 54 x 152 mm (6”)

The refreshed brand identity is part of the “Burn Brighter” campaign, celebrating AVO’s heritage and inviting aficionados to enjoy shared experiences. “Expresivo represents an important step for AVO,” says Javier González, SVP Head Global Marketing & Innovation at Oettinger Davidoff. “With this line, we introduce a cigar that brings a fuller, more expressive profile to the brand while remaining accessible within the sub-premium segment. It reflects how AVO continues to evolve while staying true to the craftsmanship and balance that define our cigars.”

Crafted in Honduras, the Expresivo line uses a Honduran binder over selected Nicaraguan and Honduran fillers and is finished in an Ecuadorian wrapper. AVO Expresivo is packaged in 20-ct boxes and will be available in the United States on June 25, 2026, with global availability starting on July 30, 2026.