Joya de Nicaragua and Quesada Cigars are teaming up under SAG, a single U.S. distribution group run by the Martínez and Quesada families. Together, they bring over 100 years of experience.
Raquel Quesada, President of Quesada Cigars, acknowledged the company’s legacy and highlighted the opportunity to shape the future in partnership with Joya de Nicaragua. Juan Ignacio Martínez, Executive President of Joya de Nicaragua, emphasized the mutual respect and longstanding relationship between the families, with the objective of expanding their presence in the U.S. market.
SAG plans to improve logistics, sales, and marketing by working closely together. The leadership team includes Joel Fernandez as National Sales Director, Maria Fernanda Piuzzi as Director of Administration and Operations, and Cristhian Lanzas as Marketing Director for the U.S. They also plan to add a new field sales team in early 2026 to boost service.