Habanos S.A. announces the introduction of a new packaging for José L. Piedra, an economic Cuban brand that sells hand made short-filler cigars.
The choice of a new packaging for José L. Piedra improves the brand image by introducing a new logo, more modern and elegant. For the moment, it is adopted on the packaging but soon also present on the bands.
The update does not stop only at the image but extends to the number of cigars contained in the pack, going from 25 to 12, thus meeting today’s market needs (José L. Piedra is also offered in five-piece cardboard packs).
It is no coincidence that the newest addition in the José L. Piedra family, the Petit Caballeros, already adopts the new packaging. A particular exception, it is not only sold in 12-count boxes, but also in 3-count packs.
The José L. Piedra line, in regular production, is offered in five different sizes:
- José L. Piedra Petit Caballeros, 48 x 120 mm
- José L. Piedra Brevas, 42 x 133 mm
- José L. Piedra Cazadores, 43 x 152 mm
- José L. Piedra Conservas, 44 x 140 mm
- José L. Piedra Petit Cazadores, 43 x 105 mm a
Habanos S.A. ha dichiarato che per un lasso di tempo il vecchio ed il nuovo packaging coesisteranno sul mercato sino ad esaurimento scorte del prodotto più datato.
Habanos S.A. stated that for some time the old and new packaging would coexist on the market until stocks of the old product are exhausted.