Drew Estate is celebrating its 30th anniversary with the launch of DE30 Rewards, a free six-month campaign that lets consumers earn points through cigar purchases, retailer visits, and brand engagement, redeemable for exclusive anniversary rewards.
“Thirty years …! We lost track of time a long time ago, but we never lost track of the people who got us here,” said Drew Estate Founder, President and Chief Innovation Officer Jonathan Drew Sann from J.SANN & SON in Wynwood. “I started in Manhattan at the World Trade Center with nothing but a cigar kiosk and a passion for premium cigars. In 1998, it was time to build our own brand, the only way we knew how, by doing it ourselves. So I bought a ticket to Nicaragua and kissed my mom goodbye. A whopping six employees from the jump soon grew to thirty, then to one hundred, then to four thousand. Before we knew it, we founded La Gran Fabrica Drew Estate, planting our flag amongst the good people of Estelí, Nicaragua. We brought Brooklyn to Estelí and brought Estelí to the world. Haters called us crazy and said we’d never last. But we did. They didn’t know we were seeds. The consumers believed. The retailers believed. The people believed. Now, thirty years later … we’re still here. Still creating, still pushing, still Drew Estate, still The Rebirth of Cigars. DE30 is about showing love back to the people who showed love to us. And trust me, we spared no detail at Subculture Studios Nicaragua to deliver on our brand promise for every one of you, for the ones who chose the path less traveled.”
In late September, limited DE30 Rewards 3-Packs will be available at retailers, each containing unique cigars and bonus points. Each 3-Pack contains three unique Drew Estate cigars along with a code worth 250 bonus DE30 Rewards points. The DE30 ‘Box-Pressed Feral Flying Pig’ Sampler includes the following cigars: one Herrera Estelí Brazilian Maduro Box-Pressed Feral Flying Pig, one Undercrown Maduro Box-Pressed Feral Flying Pig, and one Liga Privada H99 Box-Pressed Feral Flying Pig. They all come in the same 5 3/8 x 60 Double Figurado size. The DE30 ‘Supremas’ Sampler features: one Liga Privada H99 Suprema, one Herrera Estelí Habano Suprema, and one Nica Rustica Adobe Suprema. All made in the same 6 x 50/54 Double Figurado size. Participants earn 5 points for every $1 spent on qualifying purchases and can earn more by engaging with the brand. Points can be redeemed for rewards throughout the campaign.
Consumers can pre-register for Early Access until September 8. Early access participants will receive email invitations ahead of the full campaign rollout. Exclusive rewards include hand-painted artwork, DE30 apparel, and limited edition pieces. You can learn more and watch the Early Access episode on Facebook or YouTube.