Foundation Cigar Company announces George Frakes as its new Director of International Sales, enhancing its focus on Europe and key international markets.
With extensive experience from J.J. Fox in London and 1573, Frakes will lead sales initiatives across Europe, collaborating with Schuster Cigar Company. He will oversee the broader international sales strategy, focusing on market development and retail growth. Frakes will promote Foundation’s portfolio to retail accounts, support trade shows and promotions, and strengthen distributor relationships. Nicholas Melillo, Owner and Founder of Foundation, highlights Frakes’ passion and expertise in growing the brand internationally.
Frakes expressed his excitement about the role: “I am honored to work with our distribution partners to strengthen relationships and support retail growth for Foundation in global markets.”