Scandinavian Tobacco Group (STG) announced that the company is returning as an exhibitor to the 2023 Premium Cigar Association (PCA) trade show on July 7-11 at the Venetian Convention Center in Las Vegas.
STG will feature the entire Forged Cigar Company portfolio at the show. This includes an array of brands such as newly-acquired Alec Bradley, Room101, Partagas, La Gloria Cubana, Diesel, Bolivar Cofradia, El Rey del Mundo, and Chillin’ Moose.
Régis Broersma, president of STG’s North America and Rest of World division, says, “We are very pleased with the recent, retailer-focused changes the PCA organization has made to the annual tradeshow and have decided to renew our participation beginning this year. The PCA show provides an unmatched opportunity to interact with the trade and gives us a chance to thank the retail community for their unwavering support of Forged Cigar Company. PCA will also serve as a coming-out party for us this year because we will be at the show as one company with the Alec Bradley brands fully integrated into our portfolio. Needless to say, we will have much to celebrate and much to talk about in Vegas.”
STG’s decision to return to the PCA trade show follows the organization’s recently-announced plans to move the show to March starting in 2024 in response to industry-wide demand.
”Moving future PCA shows to March was a pivotal factor in our decision to come back to the show. The new timing not only aligns with our business cycle but it is also advantageous for our customers, which is of the utmost importance to us,” notes Broersma.
PCA23 will be held July 7-11, 2023, at the Venetian Resort & Convention Center in Las Vegas, Nevada. The PCA announced on Friday, March 24, the change of the 2024 trade show dates to March 22-25, 2024, from what has been traditionally held in July.