The distribution of the rebranded and reblended Villiger 1888 is about to begin.
The overhaul of the line starts with the bands, which changes from the old color scheme of black and yellow to a vibrant red, with golden details. Furthermore there will be two bands now, instead of one. The boxes will undergo the same change in color scheme of red, with golden details.
The new blend consists of an Ecuador wrapper, Mexican San Andres binder and filler tobaccos from the Dominican Republic and Nicaragua.
The line is compost of five sizes:
▪ Corona: 43 x 152 mm
▪ Robusto: 50 x 124 mm
▪ Toro: 50 x 152 mm
▪ Toro Gordo: 60 x 152 mm
▪ Torpedo: 52 x 152 mm