The family-owned spirits company Gordon & MacPhail unveiled the brand name for its new distillery. The “Cairn Distillery” is the name, and is currently being built in the Cairngorms National Park.
“We have put the consumer right at the heart of the process of creating the brand, as we have with the design of the distillery itself,” said Brands Director Ian Chapman while unveiling the new brand. “We wanted to make sure it was clearly Scottish, but easy for consumers to pronounce and to spell. This will be particularly important for our international markets when English is not the first language. We also had to be mindful of Benromach, our other distillery,” he continued. “We wanted the new brand to complement, not compete.”
Work on the new distillery started back in July of 2020. Scheduled to open in the Spring of 2022. The Cairn Distillery will include a visitor experience, tasting rooms, retail space, and even a coffee shop.