Oliva Cigar Company has made a deal to purchase the trademarks for the Cuba Aliados, Puros Indios, and Roly brands. Oliva and the Reyes Family finalized the deal the first week of August 2021. The brands purchased have been struggling to be popular enough to be at most local brick-and-mortar locations. Oliva plans to bring these brand names back to the mainstream. Production will now be in Nicaragua instead of Honduras. Frederik Vandermarliere, Owner and CEO of J. Cortès Cigars, which purchased Oliva in 2016, described the three Honduran brands as “very well known, much-loved and respected.”
The Reyes Family still owns their cigar business, with plans to focus more on other lines. They did not disclose the purchase price for the deal.