Scandinavian Tobacco Group (STG) will release a special blend of Macanudo Inspirado to commemorate The Chinese New Year, which begins on January 22, 2023. Called Macanudo Inspirado “Year of the Rabbit,” the limited-edition release will be sold exclusively in select markets in Europe and Asia.
Mark Renard, international marketing manager for STG said, “While Lunar New Year celebrations are gaining in popularity, the demand for Macanudo Inspirado continues to grow globally as the blends are particularly appealing to a range of palates. With Macanudo Inspirado Year of the Rabbit, we are unifying the Lunar New Year celebrations with a unique blend that will be enjoyed by our clients in European and Asia who have requested a cigar for this important occasion. As the Year of the Rabbit embodies elegance, peace, and luck, we extend those wishes to our clients across the world.”
The blend features a silky Connecticut Shade wrapper grown in the US, a Mexican binder, and hand-selected tobaccos from the Dominican Republic and Mexico. The Toro-sized cigars measure 50 x 152 mm (6″). While pricing will vary according to the country in which the cigar is sold, the estimated retail price per cigar is EUR 18-20.
A total of 3,900 boxes of Macanudo Inspirado Year of the Rabbit, each containing 10 cigars, will be released beginning in early January 2023 in markets including but not limited to France, Spain, the United Arab Emirates, and Macau.
The cigars are handcrafted at General Cigar Dominicana in Santiago, Dominican Republic.