Perla del Mar is a historic cigar brand that traces its roots back to 1905 in Cuba. Four brothers were hand-rolling cigars using tobacco grown on their family’s farm in Cuba. They named their cigars “Perla del Mar” because of the beautiful Caribbean waters surrounding them in Cuba. As the popularity for their cigars grew to make them one of the top premium cigars in the early 1900s, the brothers moved production to Ybor City, Florida. They built a large cigar factory next to the J.C. Newman’s El Reloj factory.
The new Perla del Mar is not the same cigar as J.C. Newman’s 2012 release. “Although our family has been rolling cigars for 125 years, we do not rest on our laurels,” said Drew Newman, general counsel and a member of J.C. Newman’s fourth-generation. “We are constantly working to improve everything that we do, and we are very pleased with the new Perla del Mar. Although our Perla del Mar cigars were good, we were not totally satisfied,” said Newman. “We wanted to make them better – and that’s exactly what we did. After two years of effort working on perfecting the brand, we are thrilled to reintroduce Perla del Mar.”
The brand new Perla del Mar cigars are handmade at J.C. Newman’s PENSA factory in Nicaragua. They will now come in three wrapper variations. Like before, there will be the Shade and Maduro wrapped cigars. The third version will be a brand new Corojo blend that gets an Ecuadorian Corojo wrapper. All three blends have been strengthened with aged Nicaraguan filler tobaccos. J.C. Newman says the Perla del Mar cigars are now shaped in a “classic Tampa-style press” and packed with retro style bands. J.C. Newman’s new Perla del Mar cigars honor the brand’s historical legacy.
Each blend comes in four sizes with an MSRP between $6 and $7 before taxes. J.C. Newman Cigar Co. is now shipping its new Perla del Mar cigars to retailers across the USA.