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Herrera Esteli Brazilian Maduro e Miami rebranding

Herrera Esteli Brazilian Maduro e Miami rebranding

Herrera Esteli Brazilian Maduro e Miami rebranding 800 450 Roberto M.

Drew Estate announced the rebranding of the Herrera Esteli brand, as well as the release of the Herrera Esteli Brazilian Maduro and Herrera Esteli Miami. The updated Herrera Esteli brand is displaying in Drew Estate’s Booth at the 2018 IPCPR, in Las Vegas Nevada.

The Herrera Esteli Brazilian Maduro features a Mata Fina wrapper, over a Connecticut River Valley Broadleaf binder with fillers from Nicaragua. Manufactured at La Gran Fabrica Drew Estate, the Herrera Esteli Brazilian Maduro was blended by Willy Herrera. Five are the vitolas, all commercialized in box of 25:

  • Herrera Esteli Brazilian Maduro Robusto Grande 52 x 133 mm (5.2″) – $227.94
  • Herrera Esteli Brazilian Maduro Toro Especial 52 x 152 (6″) – $241.94
  • Herrera Esteli Brazilian Maduro Lonsdale 44 x 152 (6″) – $231.94
  • Herrera Esteli Brazilian Maduro Fino 52 x 152 mm (6″) – $269.94
  • Herrera Esteli Brazilian Maduro Short Corona Gorda 46 x 149 (5.9″) – $203.94

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The Herrera Esteli Miami is crafted by level 9 rollers from Cuba at the El Titan de Bronze on Calle Ocho in Little Havana, Miami, – Willy Herrera’s Family Factory and the oldest remaining Fabrica in Little Havana. The complete Herrera Esteli Miami line is crafted with a lavish Ecuadorian Habano Oscuro wrapper over a rich Ecuadorian Sumatran binder with select fillers from the Dominican Republic and Nicaragua. The new look of Herrera Esteli Miami features a black and gold color tone and is only available to Drew Diplomat Retailers in the following 5 vitolas (all in box of 10’s):

  • Herrera Esteli Miami Robusto Grande 50x 127 mm (5″) – $109.97
  • Herrera Esteli Miami Toro Especial 52 x 152 mm (6″) – $117.47
  • Herrera Esteli Miami Lonsdale Deluxe 44 x 165 mm (6.5″) – $112.97
  • Herrera Esteli Miami Piramide Fino 54 x 165 mm (6.5″) – $127.47
  • Herrera Esteli Miami Short Corona Gorda 48 x 146 mm (5.75″)- $97.97

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The Herrera Esteli Habano and Herrera Esteli Norteno are receiving a new look for IPCPR 2018. Each will be presented in unified Herrera Esteli Branding and will now be packaged in 25 count boxes. Herrera Esteli Habano blend features an Ecuadorian Habano wrapper, Honduran Binder, and filler leaves from Nicaragua, presented in the following core vitolas:

  • Herrera Esteli Habano Robusto Grande 52 x 133 mm (5.2″) – $227.94
  • Herrera Esteli Habano Toro Especial 52 x 152 (6″) – $241.94
  • Herrera Esteli Habano Lonsdale 44 x 152 (6″) – $231.94
  • Herrera Esteli Habano Piramide Fino 52 x 152 mm (6″) – $269.94
  • Herrera Esteli Habano Short Corona Gorda 46 x 149 (5.9″) – $203.94

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Herrera Esteli Norteno blend showcases extensively aged tobaccos from the Esteli, and Jalapa growing regions of Nicaragua, coupled with a spicy Honduran Binder, and a rich, bold Mexican San Andrés maduro wrapper in the following core vitolas (in 25 count boxes):

  • Herrera Esteli Norteno Robusto Grande 52 x 133 mm (5.2″) – $227.94
  • Herrera Esteli Norteno Toro Especial 52 x 152 (6″) – $241.94
  • Herrera Esteli Norteno Lonsdale 44 x 152 (6″) – $231.94
  • Herrera Esteli Norteno Piramide Fino 50x 127 mm (5″) – $269.94
  • Herrera Esteli Norteno Short Corona Gorda 48 x 146 mm (5.75″) – $203.94

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