Antigua Estelí Cigars is changing their brand name, and corporate identity, to Segovias de Estelí. The new name is the start of a new chapter for the company. From the companies press release “Our new identity has been designed to satisfy all the existing expectations of what our original mark stands for, while simultaneously moving the brand forward to acknowledge the domestic and international spirit of our current product line and to show case our upcoming line of cigars that will exceed our customers’ expectations.”
The company hopes to make their brand stronger in the USA market. “By moving our name from Antigua Estelí Cigars to Segovias de Estelí Cigars in the United States, we are making a statement to be fully perceived as high-end blenders, manufacturers of hand-made premium cigars effective immediately” says the companies press release. “We note that our owner Arturo Garcia Chevreuil a.k.a ‘Art Garcia,’ is not affiliated or otherwise connected with My Father Cigars or the Jose Pepin Garcia family.”
The rebranding to Segovias de Estelí will be taking place over the next three months.