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Alec Bradley Cigars announces new size for Project 40 lines

Alec Bradley Cigars announces new size for Project 40 lines

Alec Bradley Cigars announces new size for Project 40 lines 1600 900 Michel Arlia

Alec Bradley Project 40

Alec Bradley Cigar Co. announced the expansion of their Experimental Series lines: Project 40 and Project 40 Maduro. Each line will receive a 70 x 178mm (7″) ring-gauge iteration, dubbed 07.70. Presented in 24-count, futuristic white boxes with their respective line designations, the cigars will officially be sold to tobacconists at the 2022 Premium Cigar Association (PCA) Trade Show, happening July 8-12 at the Sands Convention Center, Las Vegas, NV.

“We listened to the needs of our brand advocates and found it was the right time to add 7″ X 70 ring-gauge cigars to both lines,” said Alec Bradley Founder Alan Rubin. “When we first launched the Project 40 Experimental Series, I promised the right cigar, with the right blend, at the right price. That statement still stands for these new iterations.”

The secondary moniker: “Experimental Series,” is attributed to Mr. Rubin’s quest to blend under-utilized Brazilian tobacco in a meaningful way. He found that using it as the binder in the Project 40 blends was best for creating a unique and flavorful cigar experience. Both Project 40 and Project 40 Maduro 07.70 will retain the same blend as their predecessors:

  • Project 40 – Wrapper: Nicaragua | Binder: Brazil | Filler: Nicaragua
  • Project 40 Maduro – Wrapper: San Andreas | Binder: Brazil | Filler: Nicaragua

Alec Bradley Project 40 and Project 40 Maduro 07.70 are being produced in Nicaragua, with the Project 40 07.70 retailing for $8.85 per cigar and the Project 40 Maduro 07.70 retailing for $9.50 per cigar- both before applicable sales or excise tax. They will debut, alongside the recently announced third line release in the Experimental Series: Double Broadleaf, at the PCA Trade Show. Shipping is scheduled for August 2022.