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Alec Bradley Cigar Company New 24 Count Boxes

Alec Bradley Cigar Company New 24 Count Boxes

Alec Bradley Cigar Company New 24 Count Boxes 800 450 Scott Sherer

 

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The Alec Bradley Cigar Company has announced the brand will be moving to new 24-ct box configurations. The box change is part of a research-based initiative to enhance the overall brand experience. The new boxes will be officially presented by Alan Rubin at the Premium Cigar Association (PCA) Trade Show in Las Vegas, July 10-13th, 2021. After the show, the new boxes will start to ship to retailers. Limited edition releases, and lines with different box counts, will not undergo the change.  The brand’s Texas Lancero, Spirit of Cuba, Occidental Reserve, ABCO Miami, Caribbean Classic, Tubos, “It’s a Boy,” “It’s a Girl,” Fine & Rare, Diamonds, and other Alec Bradley limited editions. Those lines will continue in their current box count configurations.

Alec Bradley Founder & President Alan Rubin said in the press release: “Our research shows that 24-count boxes maximize brand recognition and user experience. The new boxes make our cigars more appealing and easier for our advocates to locate in a humidor, correlating to increased sales for our tobacconist partner. This is a game-changer!” Rubin also noted that Alec Bradley’s migration to 24-count boxes is more efficient for the company and has allowed the company to hold all its wholesale pricing and MSRP (per cigar) on Premium Boxed Cigars for the remainder of the year.

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