Luciano Meirelles and Tiago Splitter announce that Ace Prime Cigars will rebrand as Luciano Cigars and launch an independent US distribution. After a surge in popularity of our Luciano-blended products, an independently-distributed Luciano Cigar brand became the logical next step in the company’s evolution.
Since 2020 Ace Prime has utilized Crowned Heads to distribute their products. As a part of this transition, Luciano Cigars will become a fully integrated vertical operation, with its manufacturing, blending and distribution unified under a single brand. The factory formerly known as Tabacalera Pichardo will also be rebranded as Luciano Cigar Factory. Additionally, the holding company of Luciano Cigars will continue to hold all trademarks and importation rights to all existing products.
“What’s in a name? When I was developing the Maria Lucia Cigar – a cigar dedicated to the memory of my mother, I was drawn to the idea of legacy. My heart is not for glory, but I’m passionate to share the pleasure and beauty I experience when smoking a perfect cigar. Our goal is to build a brand that outlives us – something that’s meaningful and impactful for generations to come,” said Luciano Meirelles, co-founder, and president of Luciano Cigars, in a press release.