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Alec Bradley Project 40

Alec Bradley Project 40

Alec Bradley Project 40 800 450 Roberto Canzi

Alec Bradley Cigar Co. announced Project 40, an experimental series specifically created to understand the positive effect of cigars on mind and body.

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Alan Rubin declares: “Project 40 is a generally accepted concept in multiple industries with the end goal to find how a service or product can have a positive impact on the mind and body. Since cigars bring people together, cause for relaxation and create positive experiences, I asked myself why this concept should not be applied to premium cigars. This was my inspiration for Alec Bradley Project 40.”

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Project 40 is composed of a Nicaraguan Colorado wrapper, Brazilian Habano binder and Nicaraguan fillers. The cigars will be available in 4 different sizes:

  • 05.50: 50 x 127 mm,$ 5,25 per single cigar
  • 06.52: 52 x 152 mm, $ 5,50 per single cigar
  • 06.60: 60 x 152 mm, $ 5,99 per single cigar
  • 07.52: 52 x 148 mm, $ 5,99 per single cigar

The “Project 40” are produced at the J Fuego Cigar Co De Nicaragua factory, in Esteli, and are sold in 20 count boxes. They will be available starting from May on.

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